A great 4K TV deal isn't luck — it's timing. Retailers discount TVs on a fairly predictable schedule, and once you know it, you can save hundreds without settling for a worse panel. Here's how to shop smart.
The best times to buy a TV
Four windows consistently produce the deepest discounts:
- Black Friday / Cyber Monday (late November) — the single best week of the year for TVs, especially mid-range 55"–75" models.
- Super Bowl season (late January–early February) — retailers slash big-screen prices ahead of the game.
- Prime Day (July) — Amazon leads and everyone else matches.
- New-model changeover (March–April) — last year's flagship panels get cleared out as new lineups arrive.
Which sizes drop the most
The 65" class is the sweet spot: high enough volume that retailers use it as a loss leader, big enough that the dollar discounts are large. 75"+ sets see the biggest absolute price cuts during holiday events.
How to avoid a fake 'sale'
Many 'original' prices are inflated so the discount looks bigger. Before you buy, check the real price history. On BuyNowHawk we never show a price we can't verify — and our TV deals link straight to live listings so you always see the current Amazon price, not a made-up one.
Bottom line
Buy during one of the four windows above, focus on 65", and always verify the real price. Ready to shop? Browse today's TV deals on BuyNowHawk →